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Leveraging Virtual Offices Technology to Test a New Market Location

When it comes to building a business to take on international growth, virtual offices technology has a lot of potential as a flexible approach to globalisation.

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This guest post is by Gerard Harris of  Servcorp UK.

When it comes to building a business to take on international growth, virtual offices technology has a lot of potential as a flexible approach to globalisation. However, as with any technology application, it’s how you use it that will decide its success. A big factor in how you leverage the technology available through virtual office packages is what you want to use the technology for. If you’re looking to test the potential of entering a new market you would use the technology in a subtly different way to how you’d use it to manage a network of global location.

If you’re new to international expansion, you might want to test the water before jumping in with both feet. Virtual office technology gives you the opportunity to have a local telephone number and address in your target country as standard, whether you’re looking at London, New York, Sydney or Dubai. However, providers with more advanced technology can also allow you to coordinate your international activity through virtual receptionist capabilities all controlled through an online portal. This gives companies the ability to change call answering options with much greater flexibility.

It’s also good to try to find a technology provider with professional, multilingual receptionists to give your new venture the added distinction needed to succeed in international expansion.
Online portals also allow you to access voicemail services easily for target operations, as well as setting up and coordinating fax to email instructions to ensure that new business opportunities in your target country are managed professionally and don’t slip through the net. The last thing you want is for an important call out of office hours or a signed contract fax to be overlooked, so having the ability to control elements like this will help you to be more responsive to business opportunities as they arise.

If you’re testing a market for international expansion through virtual office technology, it’s important to consider the implications of having face to face meetings in-country, as well as being able to work from a comfortable business location during scoping visits. Ideally, both of these activities will be delivered by your virtual office provider making it easy to join up all of your market entry activity through one organisation. There are a good number of companies that have physical locations in-country to give you access to boardrooms for larger meetings, smaller meeting rooms and flexible workspace to base yourself during time in your target location.

This guest blog was written by Gerard Harris, who works with Servcorp UK, specialists in virtual offices London.

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