As a leader in technology innovation, Apple makes the news when it changes its products. So devoted to the company are its users that even rumors and speculation tend to send the digital media into overdrive. And when Tim Cook, Apple’s CEO, starts hinting of upcoming changes to operating systems and products, the media hype machine kicks into full effect and ears perk straight up.
Apple fans are fully aware that the next generation of iPhones, iPads and other Apple products are likely to feature a new iOS system. Tim Cook remarked in an All Things D interview that the latest iOS system will improve the relationship between hardware, software and customer service, something Apple customers expect. Although the previous generations of the iOS system were innovative, the expectations for the latest software and hardware are much higher than before since the late Steve Jobs stepped down and Cook hinted the next system will have major improvements.
Apple TV Sales
The most interesting aspect of the interview concerned Apple’s plans for television. Apple has sold roughly 13 million Apple TVs since it was originally developed, noted Engadget.com. Since Apple TV is not the primary innovation from the company, the large number of sales and the rapid growth over the last year was surprising.The company did not realize that the hockey-puck sized television attachment would generate a high level of interest.
Due to the growing number of Apple TV sales, it is not surprising that the CEO hinted about big plans for the future. Engadget.com suggested that Apple plans to take part in the changing dynamics of television that companies like Netflix and Amazon are working on now.
The Future of the Products
Cook stated that the TV is long overdue for an upgrade and the company has a vision for the future of TV, noted Business Insider. While he did not give specifics about the innovations the company is planning to unveil in the future, he did give enough hints to tantalize Apple customers. The vision for television and the improvements to the iOS system are only a part of the grand scheme that will result in a greater television experience.
DirectTVDeal.com suggests that video streaming has changed the television viewing experience, but Apple’s CEO noted during the interview that it is still possible to make improvements. The current Apple TV provides the opportunity to enjoy iTunes movies and works with video streaming companies like Netflix. According to Apple.com, it also syncs with the iOS systems via AirPlay, so it is possible to enjoy games and apps from an iPhone, iPad or other Apple products on the larger screen of a television.
The future of the television experience is likely to improve on the current AirPlay system and the streaming options. According to USA Today, voice and gestures might be an upcoming feature of the newer system. It is possible that the newer iOS system and Apple TV will work on adjusting the Siri system for better voice control. The publication suggests that gestures might be an option, but it would need reworking the entire system to include sensors, which might make it a little bulky.
Watching television on the Apple TV might be a better experience than using voice commands and gestures to communicate with the system. USA Today suggests Apple TV might incorporate apps into the television viewing experience. Instead of watching cable or flipping through a large number of channels, the system will offer only the channels that viewers are most interested in watching.
Innovation is a key part of Apple’s approach to reaching customers. Although the details are not yet available, hints on the technology are giving a clear image of the possibilities.
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