Take a look at the new Windows 8 logo once again. If this is your first time seeing the redesigned Windows logo then I\’m sorry to tell you that it looks so bland.
I\’ve read many articles identifying that Windows 8 logo looks like the flag of Greece, Scotland or Finland. They\’re all wrong. Let\’s have a quick lesson on vexillology.
Here are the flags wrongly associated with Windows 8 logo so far:
Scotland has a diagonal cross, not an upright cross while Finland has a blue cross on white. While the flag of Greece has a white cross on a blue square, Windows 8 logo is much closer to the flag of Shetlands Islands, a Scottish archipelago that lies north-east of mainland Great Britain.
Even though the white cross is thicker and the hue of blue is different, it still resembles the flag uncannily.
Just in case Microsoft is copying the Shetland flag, the Shetland flag looks much better because I like the more vibrant blue color used in the flag.
This is the first modern logo of Windows that actually looks like a Window (or window panes if you want to be technical). The earlier versions look like wavy flags with colorful gradients. However, as you can see above it seems that the Windows 8 logo is really a flag more than ever.
Of all the colors to choose from, I don\’t understand why Windows team decided to release a blue logo for Windows 8.
Just look at the parody below (click the image for a larger image)
Maybe the blue screen of death is the inspiration of the logo after all?
I don\’t want to dive deep and discuss why the change of Windows 8 logo is a a failure. Just look at the coverage of Techmeme about the redesign.
While I agree that we shouldn\’t argue over a logo, you can sense the general distaste of people in the blogosphere about the new logo of Windows 8.
We shouldn\’t judge an operating system by its cover, and certainly not by its logo. However, the general consensus of a product logo is something that any brand manager shouldn\’t ignore.
I use Windows almost everyday as much as I use Linux, Apple iOS and Google Android operating systems. For me, the redesign is a step backward. You can tell me that it is all about the metro UI and the simplicity of a logo but simple doesn\’t mean generic.
Look how these suggested logo looks better IMHO while keeping certain elements in the new Windows 8 logo.
So, how will you change Windows 8 logo?