I tested  the newly updated Twitter app in iOS and Android since yesterday and right away I knew that Twitter is far behind the competition.

The short answer to which is better, Twitter vs. Instagram — is obviously Instagram by unanimous decision. In every review you\’ll read most pundits reason that Twitter is only following the footsteps of Instagram which made a new category of social network full of filtered photos.

Since I have already established that Instagram is still better, what\’s cool in Twitter\’s own photo filter features anyway?

Twitter vs. Instagram Filters

Twitter is using Aviary to process their photo manipulations… and they only have 8 filters at the moment. In contrast, Instagram has a whooping 18 free filters. Comparing Twitter filters vs. Instagram filters, Twitter is only using bare minimum at the moment and not even using full power of Aviary SDK. Aviary has a total of 30 filters and 12 of them are free while the other 18 are available via in-app purchase. Not to mention Aviary has more options to adjust brightness, warmth, contrast, saturation and sharpness. Maybe Twitter is only paying for the bare minimum features just to see how their users will use photo filters. Depending on the result, it\’s possible that Twitter might roll out new filters in the near future too.

Below, I have used an image that is vivid enough and has a fair distribution of highlight (white) and shadows (black), as well as mid-tones (gray). You can see how the picture is enhanced using all the Twitter photo filters.

\"Twitter

The interface  is clean and very intuitive.

The first button is for  \”auto-enhance\”, the right is crop option where you can crop and just pictures similar to the square ratio similar to Instagram, and the center button is the filter options.

I like that you can have a bird\’s-eye view of the filters and choose which filters look best immediately. You can\’t do this in Instagram because it forces you to select a filter one at a time only.

Instagram and Twitter War

Since Instagram remove the Twitter card support, you can only see link inside your Twitter feed. No more pictures in the stream like it used to be. Some 3rd party apps still support the embedded photos including Twitter\’s very own Tweetdeck but we don\’t know how long it will support it.

What\’s great about Twitter picture service is that is shown in embedded tweets.

Instagram on the other hand will only look like just any another links.

Embed Work-around?

Well, if you like Instagram pictures so much you can still use Instagram as your primary photo filter app, and then attach it to your Twitter post manually. There is an extra step and it will result to uploading the photo twice. One in  Instagram, then another one in Twitter as a duplicate.

I don\’t like the minimal choices of photo filters in Twitter now but the good news is, you can use any photo filter apps that you want and share it in Twitter. For instance, if you are one of the Instagram haters, there\’s plenty of choices around – including Aviary which has more advance features available in both Android and iOS.

If you are looking for ways to embed Instagram photos in your blog, you\’re lucky because WordPress 3.5 supports Instagram oEmbed. I haven\’t tested it yet but it\’s included in WordPress change logs as a new feature.

I have included the official Twitter photo filters video below. Let me know what you think of Twitter vs. Instagram and its short-term/long-term effect in your online community.

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