Aside from Buffer, there is one free tool that I keep on using to schedule timely updates on Twitter or Facebook. That is Timely.is by Demandforce. This morning I just received the announcement that Timely is shutting down on November 16, 2012 and it saddened me.
Timely.is is unique because it figures out what time the posts should be scheduled unlike Buffer or Hootsuite which needs you to determine the posting time manually or by means of 3rd-party app. Timely figures out the posting time automatically with its special algorithm.
From the announcement, it is clear that Demandforce is only getting rid of the free version of Timely because Demandforce customers still has access to a version of Timely.
If you don’t remember Timely.is was acquired by Demandforce last year through its acquisition of Flowtown, the brainchild of Ethan Bloch.
What if Demandforce offered premium account for Timely? I’m sure there are power users out there willing to pay money to schedule more posts with Timely. I don’t want to second-guess what’s the best decision for this service. I am just upset that they have to retire it.
Below is the announcement from Demandforce:
Dear Timely User,
Timely started as a fun side project back in 2010.
Since then it has grown to help tens of thousands of people publish millions of Tweets and Facebook updates.
We’re proud of that. And happy we could help you manage your hectic world of social media.
Unfortunately we haven’t been giving Timely much attention recently as we’ve been directing our efforts towards Demandforce’s paid products.
So we’ve made the hard decision to retire Timely.
As of today we have stopped accepting new signups.
If you already have an account you will still be able to sign in and use Timely until November 16th.
When we launched Timely almost 2 years ago there were no other tools that would automatically figure out the best time for a Tweet to go out.
Thankfully there are some great alternatives today such as Buffer or Hootsuite.
I should also note that a version of Timely is still available to Demandforce customers.
Thank you for being a part of the Timely story,
Ethan Bloch, Co-Creator of Timely