Multiply.com Social Network To Shut Down on December


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This post is a reminder for those people who have not backed up their Multiply.com content yet. I’m going to share my sentiments about Multiply.com and how I backed up my data easier instead of using Multiply.com‘s tools and recommended browser extensions.

Do Multiply’s Long Time Users Matter?

The news had been out for several month already and it all started with “we are sorry” note from Multiply.com’s CEO Stefan Magdalinsk back in August 2012. To be honest, I was indifferent with the announcement even though I have old blog posts and pictures stored in Multiply.com.

I have expected Multiply to revamp their website long time ago because I have not seen any new feature in the website for a long time. What I don’t like with the announcement is how Multiply.com decided to shelve the entire social network feature in one overhaul instead of small increments or several phases. What do you expect from long-time Multiply.com users, wave the white flag peacefully?

Multiply.com already knows that the decision will be unpopular but it didn’t matter because it is a necessary step moving forward (at least for their business).  I’m glad that I didn’t buy a premium plan because if I did, I probably have uploaded more than 10 gigabytes of photos and videos, and I’ll be scratching my head now how to move them somewhere else.

The transition period could have been bitter-sweet than disappointing if only the migration tools work flawlessly.

Until The End of the Year

Initially the plan is to make the export tools available until December 1, 2012 only. After that, there is a very big chance that you will not be able to get your data easily. However, Multiply decided to extend it until the end of the year. What will happen come December 1, 2012 is that you can’t create new content using Multiply’s social network features. Below is the excerpt of the update I receive in my email yesterday:

Come December 1st, your site will still be available online for viewing. However, you will no longer be able to create new postings, upload any social networking content (such as photos or blogs) or make any new comments on your existing entries for social networking. However, we will extend the availability of the download tools until the end of the year so you can back up your content at your leisure.

Preserve all content from your Multiply Account

"Ultimate Protection"

“Ultimate Protection”

The screenshot above happens when you try to download pictures using the media locker download option.

According to Multiply.com, Media Locker option is already available to all users so that you can download all your content more easily. See the screenshot of the email announcement below:

Multiply Media Locker

Multiply Media Locker

Apparently, it doesn’t work. Even if you want to get Multiply Premium account now  just to download high-resolution through media locker (which is silly at this point), the link to Multiply Premium account doesn’t work. Kind of frustrating if you just want to get all your pictures and videos organized per album.

I have over 1 Gigabyte of pictures in Multiply and to download them all using the download media link (http://multiply-id.multiply.com/download-media) — is simply ridiculous. The recommended Chrome extension and Firefox add-on will attempt to download all the media linked to all URLs present in the page but you still have to click, potentially, hundred times  if you have a lot of stored pictures in Multiply.com.

Multiply has an export tool for Blogger. However, Blogger can’t fetch photos and videos. Even if you get your blog posts migrated, the old picture URLs will still point to the original Multiply.com content — which is a very bad idea.

Another alternative is to use the Tumblr export tool. However, even if I just want to get my photos  through Tumblr, I won’t…. because it doesn’t work. You have to know Tumblr to understand that it has a lot of limitations. Tumblr only support 10 pictures in one photoset. If you import your Multiply albums, it only imports one image. Just like Blogger it points back to the original media in Multiply. Useless! Also, you can only upload 100 items at a time in Tumblr so you have to choose which item category you want to import. You probably want to import only blog posts, reviews and photos anyway. If you can’t really import photo albums properly, you should at least be able to download them per album right?

There should have been a WordPress export tool but it didn’t materialize.

If you have tried all these options, you might have lost hope already. Don’t worry. It’s not over yet.

The best option I found to download all media effortlessly is to use a download manager such as Free Download Manager (FDM) so that you can download all your pictures and videos without interruption using the media download page.

I don’t know why Multiply.com did not recommend this approach when it is as easy as downloading all the links using a download manager.

Final Words

I am not disappointed that Multiply.com is transforming their business model to focus on e-commerce. In fact, I am excited to see Multiply.com’s transformation. What I am very disappointed at is how they made it very difficult to migrate out of Multiply to other blogging and photo-sharing platforms. Without users who supported their social network, Multiply.com would not even exist and find its new direction in e-commerce.

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  • Christy Ho

    i only just realised today that multiply is gone forever! havent been logging into it for ages!! is there any other way for me to get all my albums back??!?!

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