Commun.it
I have blogged about Commun.it before when it was still in beta. At first I don’t really know how different it is with other contact management tools for Twitter but the more I use it the more it becomes clearer to me that Commun.it is unique.
Building relationships in Twitter is not a walk in the park. You will meet spam bots, scammers, flooders, trolls and all sorts of shenanigans so you should know how to focus your effort to potential partners and allies that will help grow your business or social media influence.
Enter Commun.it — the name doesn’t roll off your tongue but as long as you remember community, you can remember and say it easily. Commun.it is all about community.
Community Management
In Commun.it you can see who are your high-value community members and you can prioritize them easily. The first and the default landing page when you login is Recent & Prioritized which shows the latest engagement or discovery that you should act upon. The left column of the dashboard shows how many engaged you since the last time you checked them.
Depending on the kind of engagement you do on Twitter, Commun.it will determine if the people you interact with are supporters and influencers. What you really to do here is support your supporters to give back to them, like mentioning them or RT-ing their tweets, and influence your influencers; your goal is probably to get noticed by influencers so that they start mentioning your tweets as well and get more eyes on your content.
Actionable Insights
One of my feedback to Commun.it before is that there was no “system helper” or recommendations on what I need to do to make more engagement in my community.
With the latest version you can already track any unreplied engagements from high-value members.
You can easily check the latest status of your community member and what was the your latest engagement with them. Commun.it also records the total number of engagements and mentions for all your community members which is very helpful in improving relationship with your followers.
Using advanced feature like engagement report, you can easily find who are the good people re-tweeting your tweets using proprietary rating system or follower count — and when you feel generous, perhaps you can mention them on the next #FollowFriday.
You can easily build meaningful and high-value relationship by giving personable messages to anyone who mention or RT your tweets.
Lead Discovery
Almost all Twitter tools I know have search functionality but it only relies on keywords and hashtags.
What I like in Commum.it is that you can also track websites, even specific pages that is directly related to you or your business.
With this tool, you won’t miss any person who tweets your blog posts or your website even if he or she does not @mention you.
You can also use this to spy who are tweeting your competitor’s website so that you can poach those customers but you should be focusing more on how to improve your own product, service and more importantly – your relationship with your current customers.
Getting Better and More Features
During beta, Commun.it is a bit on the slow side but the recent upgrades made the site very snappy. The advanced features works quicker than ever and the options to include more than 1 profile is really awesome.
I want to use Commun.it in the future for a popularity contest campaign – this is because Commun.it can smartly detect duplicates or repeated tweets so it can determine who has the widest reach without skewing the real numbers by gaming Twitter.
What I am interested now is the possibility of Commun.it expanding beyond Twitter. I’m sure it can easily scale up to Facebook, Pinterest or any other social networks using the same features they employed on Twitter.
To sum it up, I see Commun.it as one of the most important Twitter tool that you should use when you are serious about building relationships with your community.
How about you? What do you think of Commun.it?
