The last episode for season 2 is just around the corner and it seems that I am already having a withdrawal syndrome just because I won’t be seeing Game of Thrones again in cable TV until next year. In the meantime I am reading A Game of Thrones, the first book of A Song of Ice and Fire by George R. R. Martin to catch up with the saga .
There are lots of lesson to learn from watching Game of Thrones and as a blogger I thought that I share with you what bloggers can learn from Game of Thrones.
I had to break the original post into two because it was too long. This is the second part of the post –
Read the first part here:
Now to continue…
5. Be Part of a Community or Tribe
When the snows fall and the white winds blow, the lone wolf dies but the pack survives. – Eddard Star (reference from the book)
There are many occasions in the book as well as in the TV series that one must pledge fealty or allegiance to the king. It is important to form alliance because a kingdom can’t win a war without the support of its army and its people. If you are a lone blogger out there, there is a slim chance that people will discover your blog. You need to interact and engage with your fellow bloggers and readers.
Some people are in search of a movement or something to believe in.
Daenerys Targeryan was able to mobilize her tribe despite the harsh condition of the desert. The remaining Dothraki people believed in her as the Mother of Dragons and they continued to follow her wherever she will go.
It’s human nature to be part of a group of people with same interest or goal. If you possess great talent and produce good content people will follow you when you contribute high value to the community or tribe.
6. Use Effective Call to Action
If Tyrion Lannister is born on the internet age, he is probably one the most successful internet marketing genius in Westeros. With wisely crafted words, he use call to action effectively like no other.
Here are the guidelines he is using:
- He gives tangible offer.
- His offers are not empty words. He backs it up with good track record (A Lannister always pay his debts)
- His offers are always relevant and timely
- He is always willing to over-deliver offer to out-win competitors.
If you can pattern your call to action from the imp, you’ll probably have ridiculously high conversion rate on your sales funnel.
7. Use A/B Testing
How do you think Tyrion found out who is leaking information to the Queen? That’s right, by changing different variables and testing the members of the council, otherwise known as split testing or bucket testing.
Through testing you will find out which part of your blog is performing best or worst and then you can decide if you want to improve them or eliminate them.
You might be surprised from the results.
8. Leverage on Available Resources Wisely
Not everyone can nurture and tame a dragon; not everyone can command a huge army. And there is a big chance that your pocket is not as deep as the Lannister’s so you might as well use what’s already available at your disposal. The good news is, there are many ways to win a war as there are many ways to create a successful blog.
Robb Stark might be a newbie at war but he was able to capitalize of the experience of his commanders and wits of his war council.
New bloggers are always daunted with plethora of options available and that could be a blessing in disguise. Learn from experienced bloggers. Observe how they create content and design their blogs. Know what technology they use that you can use also. WordPress is probably the best blogging tool available but there are other great options too like Blogger and Tumblr. Use what works best for you.
You don’t even have to reinvent the wheel. Just throw in some personal branding, values you believe in, and you get a unique blog that could give your competition a run for their money . They may not even know what hit them until it’s in front of them.
Daenerys has no army to command but 3 baby dragons and a few loyal followers. When the baby dragons grow they could prove to be a formidable force but for now the only thing she can do is hide, train, and complain a lot while entrepreneurial people try to poach her dragons.
Ideas are like baby dragons. You have to protect them specially at infancy stage.
Sometimes you have to risk everything just to protect your ideas until they mature. People will not believe in you until your ideas are fully developed so you must stick to your plan and just keep on going.
If you are like Dany, who only has baby dragons right now, just continue taking care of your dragons until they are ready. Continue blogging and don’t let other people take your dragons away from you.
According to Darren Rowse, the average age of most successful blogs was 33.8 months so if you are just starting to blog don’t be discouraged. You will see the fruit of success later.
One more example — the Battle of Blackwater. It is one of the most epic battle we have seen in television and probably the best in the series so far. Since I have never read the 2nd book yet, I have no expectation whatsoever from that episode. I thought they would use wildfire as catapult loads but the way they used wildfire was unprecedented .
The world needs innovators and the little trick Tyrion pulled off disrupted the plans of Stannis Baratheon.
If you have access to disruptive technology like wildfire, you should use it to your advantage.
In the words of Varys, “Power resides where men believe it resides. It’s a trick, a shadow on the wall. And a very small man can cast a very large shadow.”
No matter how small blogger you are, you can trick yourself as an influential blogger if you view yourself in a different perspective. The internet levels the playing field and even a no-name blogger can create a dent in the universe if you use your resources wisely.