The Future of Publishing 2.0

The expectations of consumers for greater experience will drive more consumption of digital media, including e-books.

\"iPad\"With the rise of Apple iPad’s popularity, the interest in tablets and e-readers were reestablished and it opened the flood gates for publishers to capitalize in this promising market.

Last year we saw Google opened its own ebookstore, joining Apple and Amazon. We also saw different magazines releasing different digital formats to cater for this market segment.

There is still a burning question on when will e-books replace or slowly dominate the good old paper books. The debate has been on-going for many years but until now, printed books are still ahead of e-books in terms of sales.

I support both formats whether printed or digital and many readers do because 85% of users who buys e-books still buys print books. I see the pros and cons for both and I cannot ditch one in favor of the other, yet.

One would argue that iPad publishing failed in converting print readers to e-book readers. I could also argue that Google has not contributed much in this arena. It’s too early. The time is not yet ripe.

That being said, Mashable published 5 E-Book Trends That Will Change the Future of Publishing last December which is consistent with my prediction. The list mentioned enhanced e-books and I totally agree about the expectations of consumers for greater experience. This will drive more consumption of digital media, including e-books.

But will it kill print? We\’ll know when we get there.

Below is an infographic taken from Newsweek. See for yourself how print books stack up against e-books.


By Marck V.

Filipino IT consultant on enterprise software. On his spare time he do web project management, photography and blogging. Web 2.0 enthusiast.