I don\’t know why Globe can\’t clean up their Twitter account. I still see them twitting spams to customers. This is not the first time. I\’m sure they have budget to buy security suites to remove malwares on PC and their technical team should be knowledgeable enough to remove unwanted Twitter applications, but they are not doing any action.
Every company should have a standard policy on security. This should include social media policy and how to protect the assets of company including workstations and mobile device access.
If Globe can\’t secure their own Twitter account how can I be so sure that they can secure my Globe account?
Twitter spam is very visible to customers and it is painting Globe a bad corporate image. Not long ago, Globe was dragged in a messy co-branding issues with Tonino Lamborghini and it became a hot topic on corporate ethics.
If Globe is not careful, social media might play against them as well. Social media can be very viral and if they will not act on spam soon, this might damage their brand.