I’ve used Klout and PeerIndex for a while now and they are very useful. PeerIndex evaluates my social capital while Klout measures my influence and assign a style according to my social graph. Both services give you better understanding of your social network based on different factors but they don’t really help you directly on increasing your engagement within your circle of influence. Now here comes Commun.it which addresses this gap.
Unlike Klout and PeerIndex, Commun.it is a Relationship Marketing platform that helps online businesses to build meaningful, personal relationships via social media. It can give focus on the highest-value relationships. It doesn’t figure which topic you are good at unlike Klout or PeerIndex but it tells you where who are your influencers, supporters and most engaged connections. You can even manage and discover leads by means of mention or keywords.
Although Commun.it doesn’t give you any score or metric, it gives you an actionable list which is better than numbers. It gives you a hint who to unfollow when your connection’s engagement level, influence level and relevance is lower relative to you. It even tracks who unfollows you. Brilliant.
However, I think that Commun.it needs more polishing. For example, it is recommending me to follow someone who is inactive for 7 months already. I won’t follow someone who is inactive for that long. I also don’t understand how Commun.it determines supporters because if I would follow Klout or PeerIndex, one of my supporter is my brother but he’s not included on the list.
Overall, I think that Commun.it is better used together with Klout or PeerIndex to confirm your most engaged connections. I like their CRM-like approach because it is very easy to understand but there is still room to grow. Since it is only in private beta, I don’t expect the product is perfect.
(Thank Ms. Janette Toral for the invite).