SMART WiFi gets a new name — SMART Bro. Smart Comunications Inc. has unveiled on April 21, 2006 in their press release that its fixed wireless broadband will be now called SMART Bro – Amazing Wireless Broadband.
I don’t know what’s the reaction of current SMART WiFi subscribers about this news; however, what I’m sure about is that there are still complains about SMART broadband service. Some reported that the increasing number of subscribers in SMART broadband services had adverse effects on its service quality. Lately, SMART started improving its network facilities by installing upgraded routers (not new?). The network backbone was also upgraded up to a capacity of 10 Gbps but the exact number of core backbones is unknown. Let us hope they have added redundant WAN links in between core backbones to avoid frequent disconnections and limited connectivities.
It’s also a relief that Philippine Long Distance Telephone Company (PLDT) will stop rebranding the same wireless internet service. From now on, PLDT will be reselling SMART Bro in place of myDSL-W instead. That’s practical and more consumers-friendly because getting rid of the 2 annoying brands (SMART WiFi and PLDT myDSL-Wireless), the consumer won’t be confused about the true meaning of DSL and Wifi anymore. At last, PLDT and SMART heard the voice of IT professionals and stopped playing with the hype of WiFi and DSL branding.
If rebranding this old service will bring about changes, let’s hope for the best and wish every SMART Bro subscribers the best of luck.
DISCLAIMER: I’m NOT affiliated with SMART and/or PLDT at all.
Btw, are you aware that there’s Smart bro (not the wireless broadband service). It’s a tabbed browser from Mind Vision Software… eeerrrr?
Links:
Go to SMART Bro official website
Smart: SMART WiFi is now SMART Bro










