It’s really sleek. I like it… it resembles Beastie in many ways but this new logo is simple yet devilish like the red devil mascot (Beastie is the red BSD daemon).
Someone says it looks like a pokeball (the ball used to catch Pokemons) LOL. :P
Anyway BSD is an acronym for “Berkeley Software Distribution”, which is the name the Berkeley CSRG (Computer Systems Research Group) chose for their UNIX distribution way back when.